So your boss just made 'copywriter' a de facto addition to your job description, and the only writing you've done since graduation is with To: fields or with two thumbs.Take heart. With some basic guidelines (grouped by level of difficulty), you can make your writing easier to read and easier to engage than much of what's out there on the wild wild web.Piece of Cake!
January 15, 2013
September 13, 2012
Getting a new website going is like moving your family into a new house.A good content inventory gets you packed, with everything organized and labeled correctly. (Sometimes this might mean tossing stuff that’s not worth keeping through the move.)