Blog

In lieu of the fact that I was unable to go attend Confab this week, I wanted to represent the Content Strategy movement by sharing a notion I've been thinking about for quite some time. I believe there are three key ingredients to making an amazing website: 

A few years back I worked on a project, which will remain nameless, where I redesigned the IPE (In Place Editor) for Panels. My dreams were crushed when I found out implementation was not possible for various techno-complicated reasons.

One of the hardest challenges in web design is creating a design that effectively meets the needs of a business's diversified customer base. 90% of the time, a business targets several audiences, all of whom want to do something different on the site.

So how do we go about prioritizing these various tasks that our customers want to perform? And how does this inform the design?

Creating Personas

Something funny happened while at Drupalcon Copenhagen. I was approached a guy in a bar after I gave my talk on Design For Drupal: A Template Approach, who said, "Your talk was good, but you should talk about what you REALLY do." I was stunned and confused by this at first, but then slowly realized that he was right.