• Nica Lorber
    Creative Director
June 13, 2016
For the past two to three years, we’ve been evolving a flexible design solution for marketing pages. We call it the Slice Template. What is the Slice Template? The Slice Template is kind of like a layer cake. It’s  a design structure that enables site authors  to create web pages out of modular, horizontal components that span the width of the browser. Popularized by responsive design, this pattern has become a web standard. That’s because it can support a myriad of content.
December 03, 2015
Personas are an insightful deliverable to help create better user experiences. They can be approached a number of ways depending on your end goals—whether you're redefining your brand voice, informing your product development or providing guidance for your information architecture.
October 21, 2015
A couple years ago, we decided to make a substantial investment in Drupal by employing a Drupal 8 core developer. The investment has paid off in ways we never anticipated, transforming our company for the better.
September 03, 2015
Do you add content to Drupal websites? Have you ever found yourself in the process of uploading an image, with no clue what size to upload? Or whether Drupal will scale or crop the image? If so, you’re not alone. Drupal sites get built a million different ways because of scope, budget and time. Because of this, sites behave differently. One site may automatically crop and scale an uploaded image to fit within a template. Another may require you to do that work before hand. This behavioral inconsistency can leave admins guessing as to how the site behaves.
July 06, 2015
When I kick off a client project, two of my first questions are: What are your project goals? What are your project tactics? Most of the time, my clients define their goals as tactics. For example, “I want a beautiful site with a great user experience.” While this is a useful thing to identify, it’s not a goal. It’s a tactic. What purpose does a beautiful site serve? Does beauty drive revenue? Why improve the user experience? Doex UX cultivate positive emotions towards your business?
May 18, 2015
DrupalCon LA was a success! Even though our booth got lost by UPS, our team pulled together a make-shift booth in a matter of days, gave three well received talks, led a successful training, participated in the Friday code sprints and mentored other aspiring Drupalistas. All in all, another great conference! Thanks to all the generous organizers and speakers who made this event possible.  Here are some superb photos from DrupalCon LA.
February 19, 2015
We've been publishing a lot of technical blogs about Drupal 8 to educate and inspire the community. But what about the non-technical folk? How will Drupal 8 shift the way designers, content strategists and project managers plan websites? While many of the changes will not affect our day to day work, there are a few new terms and ways of thinking that can streamline the strategy process, save developers time and save clients money.
October 02, 2014
Our industry needs a new position. A person whose entire job is owning, directing and overseeing a website. We need a new title for them. I propose we call them Digital Experience Directors.  The current landscape for smaller companies At best, people who currently do this work are called Web Master, Site Administrator or Marketing Coordinator—all titles which are low on the political totem pole. At worst (and more commonly), it’s a task tacked on to someone’s job, often forgotten or ignored.
June 09, 2014
For those who didn't get to attend Drupalcon or are looking for our session videos or slides, they are posted below. The Drupal Association did a great job at uploading all of the Drupalcon Austin talks to YouTube. Below are the videos and slide decks from both Garret and my talks. Enjoy! Don't Let Crappy Content Ruin Your New Site Speaker: Nica Lorber
May 28, 2014
It is with great pleasure that we can finally announce the relaunch of the Chapter Three website! A year in the making, this site represents a culmination of efforts encompassing our evolution as a brand, company, and collection of talented web professionals.