• Nica Lorber
    Creative Director
April 30, 2014
Page Tables are a powerful UX tool. They serve as the key step between discovery and design. They define the business goals, target audiences, and content elements on a more granular level for all template pages. At Chapter Three, we define template pages as marketing landing pages plus all pages that require structure - specifically pages that define content types or list views in Drupal. On an average project I'll create page tables for at least 10 - 15 pages and supplement the remaining templates with a functionality spec which defines the elements of the page.
February 10, 2014
Good Web writing makes a site usable. Training content administrators on how to curate content for the Web is a critical component for making sites that people love.
December 02, 2013
This talk was hosted by the Bay Area Editors' Forum. 
October 24, 2013
Creating or redesigning a website can be an overwhelming task to take on. Most people don’t know where to start, or get stuck along the way.To make this process easier to understand, we produced this infographic to illustrate the steps required to create a beautiful and meaningful Drupal website.  View the full infographic to learn:
October 21, 2013
It's a reality that web designers, developers, and UXers live with every day: there is a tension between the best practices touted by industry leaders and the reality of getting the job done.
June 14, 2013
Giving design feedback is hard, but with a few quick tips you do it like a pro. The Design Feedback Sandwich. The best way to keep designers happy is to use what I call the Design Feedback Sandwich. Start by telling your designer a few things you like about the design.  Next, tell the designer which pieces are problematic. Finish by telling them something positive thing about their work. Validating the positive bits keeps up morale. Remember - people are more creative when they're in a good mood.
February 06, 2013
We created a new site for Xyratex to better communicate with its target audiences, and reflect its evolution into a solutions company. A new website for a broader audience
November 21, 2012
  We helped Stanford’s Online Experience team create a living, growing online presence to connect people with the full expanse of Stanford University Libraries (SUL) resources.  Usability and Content Creation Our primary goal was to make the site more usable for students, faculty and staff. Our secondary goal was to give librarians easier ways to create and surface unique content.
November 01, 2012
What are page tables you ask? Page tables are a tool you can leverage in the strategy phase of your web project to help better inform the structure and content of your site. Using page table will help you:
October 12, 2012
Learn how to make your clients love you. This session will uncover tips for successful collaborations and share how mastering human interactions is the key to happiness, success and job satisfaction. Knowing how to collaborate effectively with clients and co-workers largely accounts for the success of our projects. Yet navigating these waters is not always easy. All of us have encountered sticky situations where clients or co-workers miscommunicate, leading to different intrepretations of reality, which can lead to conflict.