7x7 Magazine

We helped 7x7 cultivate a vibrant online presence for a print publication.

Client: 7x7 Magazine

The process

The partnership between 7x7 and Chapter Three has seen many successes throughout our collaborations: including increased site traffic, improved user experience, streamlined administration for their editorial staff and writers. Our work in our partnership with 7x7 has give them improvements in

Performance

Improved SEO that led to a 40% increase in site traffic
High performance tuning in line with strict standards under Yahoo syndication deals
Load testing ensuring site performance
Drupal 5 to Drupal 6 upgrade

Content

A more robust search solution allowing faceted content search
Multiple RSS feeds to syndicate their content and expand the reach of their content distribution streams
Panels interface allowing greater layout customization on every page

Ease of Administration

A better administrative dashboard to give editorial staff stronger and simpler ways to manage content
New editorial workflow allowing quality control and management for content publishing
Systems to manage upwards of twelve writers with multi-tier content publishing and approval
Extensive training for editorial staff to help them manage the site

User Experience

Improved design and information organization to make content easier to find
A better calendar system designed for more interaction, more information, more event types and enhanced visual display

The Problem

Cultivating a vibrant online presence for a print publication.

7x7 was a print magazine with an outdated website that didn't fit their reader or business needs. A content and print publication stronghold, they needed expertise in Drupal development and in online publishing.

Results

A long-term partnership lets us work alongside 7x7, providing technical strategy and planning, Drupal development expertise and experience in structure content for the Internet.

The partnership between 7x7 and Chapter Three has seen many successes throughout our collaborations: including increased site traffic, improved user experience, streamlined administration for their editorial staff and writers.