DML Central

We increased DML's web traffic by 150% by improving the information architecture and visual design of the site.
New icons

We've been working with DML Central since the birth of their organization two years ago. We designed their original site which gave them a strong web presence and helped them achieve their goal of providing a collaboration space for researchers studying how technology affects the way people learn.

New home page with improved layout

We've continued to design site improvements with a focus on more pronounced visual hierarchy, new iconography to better represent their content and new drop-down navigation to better showcase the site's depth of content.

Improvements in visual display and information organization have enriched the user experience by making content easier to find.

New resource page with improved icons and categories

We designed a better system for resource categorization to better represent the various areas of study. This allowed visitors to find information by subject category, rather than content type such as video, mp3, or document.

These latest design changes have produced a 150% uptick in traffic.