Examiner
We redesigned the site to reconcile the papers' classic aesthetic with a more modern online experience. Better visual imagery and differentiation, more content above the fold and a better visual hierarchy for various sections created a richer, more meaningful experience for readers.
We also designed flexible feature areas to allow more editorial flexibility, and redesigned and expanded their blog content presence. We also built ways to integrate a calendar and other third-party solutions such as jobs and classified ads. The creation of a new content taxonomy made information discovery easier.
We improved navigation and browsing, particularly with a better visual hierarchy of articles, with more imagery and streamlining made for a better user experience overall. We also designed a clearer, more comprehensive showcase for local teams. Our creation of a new taxonomy with unique styles to organize different categories of sports articles allowed a more coherent organization of content.
We designed a more robust way of representing the diverse array of information in this single section. This involved creating a taxonomy tailored to inherently overlapping local content. We streamlined and highlighted imagery on the page, and created ways to feature local blog content.
