We just launched Zact, one of our largest design projects to date at Chapter Three. We designed nearly 200 comps, including an e-commerce workflow, a customer dashboard that mirrors the functionality of the phone’s software, a Support section built on ZenDesk, and a consumer-facing website.
To expand and gain a stronger foothold in the VM storage market, Tintri turned to Chapter Three to create a new look and feel for their business. As a team, the two companies built a stronger content structure that spoke more effectively to Tintri’s primary audiences.
The project was a resounding success, resulting in an immediate 30% increase in traffic and a significant uptick in lead generation after just one month.
One of the hardest challenges in web design is creating a design that effectively meets the needs of a business's diversified customer base. 90% of the time, a business targets several audiences, all of whom want to do something different on the site.
So how do we go about prioritizing these various tasks that our customers want to perform? And how does this inform the design?
Something funny happened while at Drupalcon Copenhagen. I was approached a guy in a bar after I gave my talk on Design For Drupal: A Template Approach, who said, "Your talk was good, but you should talk about what you REALLY do." I was stunned and confused by this at first, but then slowly realized that he was right.