ThirdAge
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Project Website:
When ThirdAge, a destination website for baby-boomers, decided to port their entire stack consisting of over ten years of content to Drupal, Chapter Three lead the back-end development of the site and implementation of design firm HUGE’s design. We built more than twenty-five custom modules to implement site requirements for an integrated email blast system, article archive, quizzes, lessons, question and answers, games, and profiles over 330 developer days. Chapter Three also provided on-site training for ThirdAge staff to ensure a seamless transition to Drupal.
Features
- Custom administration: ThirdAge has over a dozen editors and contracted staff writing content for the site. We designed and built custom administration and workflow management tools to allow ThirdAge staff members to draft, edit, and publish their content across the site’s different sections and content systems.
- Content and context sensitive advertising: ThirdAge's business revolves around their advertisement services. We designed and built a content and context-sensitive advertising placement system that takes advantage of Drupal's extensive tagging system. Advertisements were targeted and served based on a complex algorithm taking into account current page, user's historical browsing habits, and information entered into the user's site profile.
- Article browsing: With tens of thousands of pages of content spread across many different site sections, we developed Drupal solutions that allowed editors to easily place and present their article content in a variety of different use cases. From how-to’s, to glossaries, to slide-shows, we made it easy for ThirdAge to publish and manage content. Lists of were created to show the most recent, most popular, and most related articles for each section of the site.
- Search engine optimization: ThirdAge relies on organic traffic from search engines. Building off of Drupal's solid SEO base-level support, we worked with specialists to craft a industry best SEO focused site architecture.
- Social networking: With rich profiles, photo management, buddylists, address books and more, we helped ThirdAge launch with industry-competitive social networking tools tuned to their demographic.
- Audit System: With hundreds of thousands of articles of content spread across multiple legacy systems to import, ThirdAge needed a way to process and publish their content in the cleanest formatted markup possible. We designed and developed a content audit and entry system inside Drupal that enabled their staff to do just that.
- External content integration: We built a system that seamlessly imports and integrates content on ThirdAge from over a half-dozen remote content providers including EBSCO and Tarot.com. The system pulls content through a variety of different data protocols and seamlessly republishes the content inside Drupal.
- Newsletter system: We architected a sophisticated newsletter system that integrates with industry leader StormPost for delivery, but leverages Drupal to the fullest for newsletter design and content placement. It syncs the latest subscriber information collected on the Drupal front-end with the newsletter subscriber lists. It also allows for panels based click and drag content placement for newsletters allowing editors to pull from all of the live content managed in Drupal.
- Workshop system: We designed and built a remote training system that allows users to sign up for training. After reading through lessons, users can take quizzes and see their scores and progress.