“Chapter Three is fantastic. To deliver a solid website in 8 weeks that made the CEO happy and proud is all any client could ask for.”
in just one month
for all pages
design and functionality
Overcoming website rigidity
Mashery, inventors of API management, came to Chapter Three with a rigid website that lacked the flexibility to support their communication needs. Their site used design elements that prevented important content from being featured. We delivered a new site that provided them with greater control over content, effectively communicated the value of their offerings, and showed their leadership in the API space.
Infusing flexibility and scalability
Showcasing Mashery’s strengths required overhauling the look of their website and creating a new information architecture. To reflect their #1 position as a provider of API technology meant a redesigning of their layouts, making it mobile responsive, and scalable for all of their content.
CREATING FLEXIBLE LAYOUTS
Reflecting the voice of the customer
We improved the prominence customer voices to endorse the effectiveness of Mashery’s services. Featured on the home page and contextually throughout the site, Mashery can now easily add customer quotes to support the value of their offerings.
IMPROVING SITE ARCHITECTURE
Improving navigation meant making calls to action more prominent, integrating the external blog, and adding landing pages for Mashery’s resources. By removing browsing dead ends through curated related content, Mashery can now easily swap content in and out including links to any part of the website.
A Brand New Look
We revamped the site’s typography using Gotham, a modern typeface that complemented the site’s professional appearance. To update the look and feel, we increased the prominence of the illustrations and simplified the color palette, removing the full spectrum of colors and adding cool greys for depth and sophistication.
Streamlining content and reaching a mobile audience
Creating a fully responsive, multilingual template for the world’s third largest manufacturer of contact lenses
Restructuring a content-rich, heavily trafficked shipping and supply portal website