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Insights That Inspire

The Slice Template

June 13, 2016
For the past two to three years, we’ve been evolving a flexible design solution for marketing pages. We call it the Slice Template. What is the Slice Template? The Slice Template is kind of like a layer cake. ...
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Nica

Persona Best Practices

December 03, 2015
Personas are an insightful deliverable to help create better user experiences. They can be approached a number of ways depending on your end goals—whether you're redefining your brand voice, informing your ...
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Nica

Giving Back

October 21, 2015
A couple years ago, we decided to make a substantial investment in Drupal by employing a Drupal 8 core developer. The investment has paid off in ways we never anticipated, transforming our company for the ...
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Nica

Goals First, Then Tactics

July 06, 2015
When I kick off a client project, two of my first questions are: What are your project goals? What are your project tactics? Most of the time, my clients define their goals as tactics. For example, “I want a ...
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Nica

Drupalcon LA Recap

May 18, 2015
DrupalCon LA was a success! Even though our booth got lost by UPS, our team pulled together a make-shift booth in a matter of days, gave three well received talks, led a successful training, participated in the ...
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Nica

Content Strategy for Drupal 8

February 19, 2015
We've been publishing a lot of technical blogs about Drupal 8 to educate and inspire the community. But what about the non-technical folk? How will Drupal 8 shift the way designers, content strategists and ...
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Nica

Our Industry Needs Digital Experience Directors

October 02, 2014
Our industry needs a new position. A person whose entire job is owning, directing and overseeing a website. We need a new title for them. I propose we call them Digital Experience Directors . The current ...
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Nica

Drupalcon Austin 2014 Recap

June 09, 2014
For those who didn't get to attend Drupalcon or are looking for our session videos or slides, they are posted below. The Drupal Association did a great job at uploading all of the Drupalcon Austin talks to ...
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Nica

Chapter Three Website Redesign 5.0

May 28, 2014
It is with great pleasure that we can finally announce the relaunch of the Chapter Three website! A year in the making, this site represents a culmination of efforts encompassing our evolution as a brand, ...
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Nica

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