Susan McCormick Senior Project Manager
June 1, 2017

The editorial experience is a critical and often overlooked part of website development. A weak editorial experience means slower site updates. Without a robust and intuitive content creation process, editors lose motivation to keep their site up to date. Our modular content creation process makes it quick and easy for editors to create content while providing front-end users with a rich visual experience.

What Are Modular Content Components?

Modular Content Components are a powerful way for website editors to quickly add new sections and send article content to multiple distribution channels in a single step. Drupal sites with Modular Content Components make it easy to add new distribution channels and send custom formats to each.

Add new sections Drupal WYSIWYG
Quickly add new sections with ease
Distribution Partners Drupal WYSIWYG
Send content to multiple distribution channels in a single step

Should My Drupal Site Use Modular Content Components?

If your editors need to easily update article content or send articles to multiple distribution partners, it should use Modular Content Components.

Editors can add new components on the fly, with drag and drop functionality, in a fully responsive presentation that looks great across all devices.

Rich content tagging lets editors cross-promote content, populate landing page, and target advertisers.

Customizable bylines have built-in sponsorship capabilities and editors can easily insert rich, branded excerpts of relevant content with only a URL. Removing embed code from article text offers better security, control and maintainability, along with ease of use.

Content distribution for AOL, Apple News, Facebook, MSN and Yahoo are currently available, along with Accelerated Mobile Pages (AMP) and OpenGraph integration.

Customize Bylines Drupal WYSIWYG
Customizable bylines

Tailoring Content to Distribution Partners

Partners often have restrictions around certain types of content. You may have a partner who does not allow links, so articles with related content links need to be modified for that partner. When an article is created from Modular Content Components, it’s simple to make exceptions and modifications so editors can focus on article content rather than distribution rules.

Consistent Branding and a Scalable Architecture

Article content published using inconsistent layouts, carried over from legacy site designs, create a confusing user experience. Using Modular Content Components with Drupal means your site will have a solid architecture with consistent branding and an intuitive user experience. Stakeholders and editors benefit from a future-forward platform that is scalable and free of technical debt. This means your organization can expand and redesign its website, either in part or as a whole, without re-inventing the wheel. As branding changes, the site can be easily updated to reflect the new look and feel.

A well-defined set of Modular Content tools provides the same advantages at the article content level. Instead of fragmented HTML dumped into a WYSIWYG editor, you have a structured, upgradeable, and maintainable platform.

Advertising Power

The DoubleClick for Publishers (DFP) module integrates with your existing DoubleClick setup, allowing custom ad placement. Smart Targeting lets your site architecture drive advertising campaigns powerfully and consistently. Flexible ad tags make implementing creative campaigns simple and manageable. Along with good targeting parameters, it’s easier to measure what works best and where. Unique, built-in identifiers allow you to target one-off campaigns and header bidding capability is also available.

Learn More About Modular Content Development For Your Site

We know that each organization has a unique situation and unique requirements. Get in touch to find out how Chapter Three can tailor this powerful functionality for your site. Call John Faber at 415.218.1351 or email john@chapterthree.com.