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The Redesign of Childress Klein; Part 1: Careers

Profile picture for user Mike Madison
Mike Madison Senior Strategist
February 12, 2020

Childress Klein is one of the largest full-service real estate companies in the Southeast US. And while the firm has developed over 50 million square feet of commercial real estate across a variety of sectors, Childress Klein is at heart a family and employee-friendly company. Last year they came to Chapter Three to help them better tell the story of a large company with deep expertise and deep commitment to their employees.

Employees, Buildings, and the Heart of the Matter

The old Childress Klein site managed to deemphasize two of the company’s most essential elements: their people and their projects. Our discovery with leadership and staff uncovered candid feedback of how the old site failed to properly communicate the value of employees to the company, the quality of their work, and that being a part of Childress Klein was professional and supportive.

Old Childress Klein careers page
Previous Careers page: good narrative, but little sense of the camaraderie and supportive atmosphere that employees and leadership conveyed to us.

Careers at Childress Klein: A Revamped Presence & Heightened Importance

The revamped careers page is given heightened importance by its inclusion in sitewide navigation; it's previous lack of utility matched lack of visibility. The page now communicates both the warmth and professionalism of Childress Klein and includes strong visuals and text that describe career support and clearly communicated benefits and commitments. Prospective employees are now encouraged to apply directly to open positions -- and likely much more motivated to do so!

 

 

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