Childress Klein is one of the Southeast's most prominent commercial real estate development firms, a company whose reputation for high quality projects and people is well known in Charlotte and Atlanta.
The old site didn't properly display the depth and breadth of their expertise, the high quality of their projects, and the people that are essential to the company's success. The underlying technology, poor site performance (pages took forever to load!), and dated design were a constant source of frustration. Add to that a navigation structure that led to many digital 'cul de sacs'. It was time to reimagine what a commercial real estate website could be.
After careful on-site discovery with the client team, our solution centered on three pillars: people, project expertise, and properties. The company's leadership made clear that their people were the heart and soul of the company; they saw employees as family. You could sense that inside the building but not on the website. We made sure to connect people to projects, both as related content, and in our guidance on imagery and look and feel.
We developed a design that allowed for big, bold images, made sure real employees were featured throughout the site, created a vastly improved interface for property searches and simplified the navigation structure by housing their services and property types under a single navigation point called "capabilities". There are now 4 primary entry points plus a separate "Careers" section to emphasize the value of employees to the company. People first drives the website.