Up to Us had a modern, solidly-built website that needed a design refresh. The non-profit, who engages with college students around fiscal policy and the national debt, also needed to improve site performance for users and search engines alike. As their technical partner since their site launched, Chapter Three was able to save Up to Us time and money by creating and implementing fresher and more consistent visual messaging.
Chapter Three's design team gave the site a makeover, implementing a new illustration language that delivers visual storytelling in varied contexts throughout the site. Using humaaans figures as as starting point, we created illustrations that differ in size and content, but are all grounded in a single, brand-friendly identity. Switching from photos to original illustrations helped the site feel new without requiring any major technical updates. Some minor layout changes helped draw more attention to the site's main goal — encouraging students to take action to secure a fiscally sound future.