Our content analysis and research process lets us create custom websites tailored to your workflow and resources.

Ongoing Content Management

Helping your content shine over the long term

Our team works with yours to help overcome content maintenance hurdles by clarifying ownership, creating brand style guides, and training content contributors. We create custom editorial guidelines for your unique Drupal site structure. These guidelines serve as a resource for effective long term site management.

Content Strategy

We help your team wrangle, structure and systemize your content

We teach teams how to generate content that is both user-friendly and effective. Whether defining content structure, outlining content governance or crafting editorial guidelines, our experts empower your team to easily create customer focused content that supports your project goals.

Mobile Strategy

Building your site to work across all mobile devices

A strong mobile web presence is critical in today’s digital ecosphere. Whether it’s a responsive site, mobile site, or an app, our team delivers the best solution for each project. Our mobile strategy bridges all disciplines, ensuring that your site looks great, functions well, and shows content effectively on all devices.

Content Modeling

We design your content to meet your current and future communication goals

Our team of seasoned Drupal experts helps you think about your content, pairing structure and flexibility to achieve your communications goals. Our solutions consider long term upkeep, mobile requirements and your existing resources, balancing ease of use and extensibility.

Page Tables

We ensure that all pages support your goals

Page tables detail goals on a granular level to ensure that all pages support the global project objectives. In this exercise, we outline the key content elements, target audiences and calls to action for all template pages. We define the DNA of the site, marrying structural elements with communication goals. We use this as a springboard to transition into the wireframe stage, and often begin paper wireframing.

Inventory & Analysis

We audit your site and uncover opportunities for improvement

Content inventories and analysis allow our team to delve into your site and understand the full breadth of its content. These maps give our teams a better understanding of the project scope. We use them to identify patterns, issues, and opportunities for improvement. They serve as the starting point for refreshing your sitemap and information architecture.

Personas

We define target user groups that inform design and functionality decisions

Defining your audience and its typical user behavior is critical to creating an information architecture. We use personas pragmatically, ordering and assigning value to each user and that user's tasks. This informs the site architecture and content hierarchy throughout the site. 

Research

Our team learns about you, your competitors, and your users

All of our projects begin with an in-depth exploration of your site and competitive landscape. We meet with your team to understand key objectives and devise a customized research plan. Our toolkit includes user testing, user surveys, site analysis, and stakeholder interviews. This data allows our team to better partner with you to solve  key issues.